DEDICATED x FELIX ST CLAIR-RENARD
While at it we took the opportunity to ask him some questions about him, his life and the photo that became a T-shirt.
You started Sweden's first ski magazine Åka Skidor in 1974, what did you do that led you there?
- I read economics and worked at the SE Bank's Capital Markets Center in Stockholm and took a ski instructor exam, sailed and had fun in general. Then I started working as a finance manager at a wholesale company in the ski industry but quickly took over as marketing manager. This was much nicer and I developed a product catalog with an editorial focus and this evolved into the magazine Åka Skidor. Guess who was on the first cover? Hahaha...
Tell me a little about the amazing picture of Stephanie and Peter.
- I took the T-shirt image during one of our first freestyle camps at Louktatjåkka near Abisko. We carried a tramp up there and built jumps. All food was also carried by the participants and the mountain foxes outside was really happy for the excellent meatballs that the participating chef Göran Hammargen made. Stephanie and Peter took part in the camp and Stephanie became world champion three times, which did not surprise. Many of the other participants continued to compete internationally.
You became the “cool guy” with all of Sweden through your participation in Lasse Åbergs Swedish monster hit comedy “Sällskapsresan Snowroller”. Can you tell any funny anecdotes from the recording?
- I had worked with Lasse Åberg for a few years already, when I was asked to work as a still image photographer with the film. The surprise that I was playing myself was not revealed until someone gave me a script to read through in Verbier before recording began. “I don’t need to read that”, I said. I’m just taking the still images. “But you should still read the script”, the answer was. I was clueless until I saw the list of actors. Lasse is a cool guy and has a very wonderful humor that often surprises ...
You have always lived from your passions, what is your advice to young people of today?
- Passion and a strong driving force is important. Dedicate yourself to something you really love and don´t be afraid to change direction if you feel it's wrong. You always learn something and experience is important. It’s rarely wrong to study in order to grasp the theoretical part, but it’s probably no necessity as I’ve seen many times, because talent and hard work often also gives a good result. Start work in time and work a little longer, and when done, ask if there's something more to do. If that’s not getting you promoted, then you've chosen the wrong employer...
Felix St Clair-Renard - Products
DEDICATED x The Big Lebowski:
The Big Lebowski by the Coen brothers released in 1998 is our cult film favorite. We're excited we got to print some iconic images from the movie on our Organic Cotton garments.
DEDICATED x Scarface:
The 1983 mob classic directed by Brian De Palma and written by Oliver Stone. Cuban refugee Tony Montana (Al Pacino) arrives in 1980s Miami with nothing, and rises to become a powerful drug kingpin. Scarface is extensively referenced in hip hop music becau
DEDICATED x Dirty Dancing:
The romantic drama from 1987 starring Patrick Swayze and Jennifer "Baby" Grey. Dirty Dancing has become a feministic cult movie and deals with issues such as teenage love, inequalities between the rich and the working class, becoming a woman, and dance.
Chris DeLorenzo:
Chris is a graphic designer working in Boston, Massachusetts. He specializes in clever and bold illustration work as well as branding and identity.
DEDICATED x Sarah Zimmer:
Sarah is an illustrator based in Chicago whose work has been seen in the Chicago Red Eye, the MCA, and Martha Stewart Weddings.
Patrik Andersson:
Patrik Andersson is a New York fashion photographer and director. Since he emigrated from Sweden in 1990, many celebrities, models and other clients have passed in front of his camera.
Martin Willners:
Martin started skateboarding in 1977 and bought his first snowboard in 1979. Since then, the feeling of transition and putting one turn to another has been his driving force, along with photographing others who ride hard.
Bim Eriksson:
Bim Eriksson is a comic artist, creator and feminist based in Stockholm, Sweden. Through her illustrations and comics she expresses the things most people don’t even dare to talk about.
DEDICATED x E.T.:
E.T. is a sci-fi adventure that captures that strange moment in youth when the world is a place of mysterious possibilities (some wonderful, some awful), and the universe seems separate from the one inhabited by grown-ups.
Pablo Cots:
Pablo Cots is a Paris based skateboarder and graffiti artist. He’s known for his creative, vibrant and tongue-in-cheek work.
CDR:
CDR, or Christopher David Ryan, is a US based illustrator promoting nothing less than peace and love through his vibrant art. We're proud to present some of his work on our organic cotton garments :)
Felix St Clair-Renard:
Felix St Clair-Renard is an adventure photography-legend with an extensive portfolio covering his 40+ years of travelling and good times. We had the honor to dig into his photo-treasure and chose this epic shot for our collaboration.
Brian Rea:
Brian Rea produces drawings and paintings for magazines, murals, fashion and film projects around the world. His work has been exhibited in Paris, New York, Los Angeles, Mexico City and at the Fundació Joan Miro in Barcelona.
Matías Prado:
Matías is a professional graphic designer and illustrator from Chile, working independently from his studio in Santiago. He is best known for his collaborations with numerous brands and magazines, where the subjects often are hand drawn people in everyday
Chi Modu:
Chi first picked up a camera while studying at Rutgers. After honing his photography skills at the International Center of Photography, he landed a job at The Source, the definitive magazine of hip hop culture. It was here that Chi developed relationships
Atinum:
Atinum has designed for DEDICATED for a very long time. He stands for many of our absolute bestsellers.
Bahkadisch:
Karin Ohlsson is an AD and illustrator living in Stockholm. Under the name Bahkadisch she draws quite simple images with a black marker, a bit of humour and a lot of beards!
Claudine O’Sullivan:
Originally from Portmarnock, North County Dublin, Claudine is now scribbling her livelihood as an illustrator in London. Favouring traditional techniques her style balances realistic form and abstract colour.
Eliza Southwood:
Eliza Southwood is inspired by the cyclist and the surrounding culture. See is the creator of our iconic Bike People print.
Hans Gedda:
Hans Gedda is one of Sweden\'s most famous photographers. He is known for his intimate portraits of some of the greatest icons of our time, ranging from politicians and kings to actors and musicians.
Ricky Powell:
Born and raised in New York City, Ricky Powell is a legendary photographer who specializes in the environ mental portrait.
Letter Boy:
LETTER BOY is Peter Liedberg from Sweden, He is a Graphic Designer who works with print, typography, calligraphy and digital graphics. Currently working from Tokyo, working for clients locally and worldwide.