Basics

Men’s basics

It’s the staples that build the foundation to every man’s wardrobe. Here, you’ll find perfectly cut styles in sustainable fabrics, such as 100% Organic cotton. Discover our Stockholm T-shirt in solid seasonal shades to match every mood, comfy sweatshirts, hoodies, sweatpants and relaxed shorts in soft jersey, and casual pique polo shirts. Add a bunch of timeless men’s boxer briefs in pared-back colors, and comfy socks, crafted to hold its shape through every wash — and you’re good to go. Our tees, socks and men’s boxer briefs also come in packs of three or five — a practical hack to everyday dressing, or the perfect gift to someone special.

We only use sustainable fabrics, such as Organic cotton, and have done so since our start back in 2006. Our polyester is made from recycled PET bottles, we also use other more sustainable materials such as hemp, and TENCEL™ Lyocell — an eco friendly fiber made from wood pulp. Our prints are non-toxic and free from harmful chemicals.

We’re firm in our belief that no human or other living creature should have to suffer as a result of the fashion industry. Read more about our sustainability goals, certificates and examples on how we always work to lower our carbon footprint.