Celebrate Midsummer in Style
If you’re already familiar with the Swedish holiday Midsommar (midsummer in English), scroll down and explore our midsummer style guide filled with sustainable options for a celebration in style. And if you're not familiar with how us Swedes like to spend this epic day, continue reading. A successful Midsummer party involves singing loudly (about frogs), plenty of schnapps, pickled herring, and dancing (like frogs) around a flower-clad…erm, pole. All in all, a great day. The dress code is colorful and summery, such as linnen shirts and flower prints.
Oh, we almost forgot to tell you about the myth with the flowers under your pillow. The myth has it that if you pick seven types of flowers and keep under your pillow at night, you will find everlasting love. This is only applicable on Midsummer though.
All our Midsummer styles are sustainably produced with the planet and people in mind.