Men's New Arrivals

Discover our latest news for men - clothing and accessories made from natural, organic, or recycled fibers. Here you will find recently added men's clothing, everything from patterned socks to classic Oxford shirts, timeless basics, and T-shirts with prints from one of our creative collaborations.

Seasonal News for Men


In our autumn and winter collections, you will find, among other things, flannel shirts, practical and stylish outerwear - such as our warm puffer jackets and water-repellent windbreakers - as well as knitted caps and lined mittens. Before the spring and summer seasons, we stock up on classic chino shorts, resort shirts, and swim shorts in summery patterns and colors - and much, much more. Whatever you need to update your wardrobe, you'll find it here. We have something for every style preference, occasion, and season.

New Styles in Better Materials


We always use fibers with a lower environmental impact than the industry norm, such as organic cotton and TENCEL™ Lyocell, and have done so since our start back in 2006. The polyester we use (mostly) for our swimwear and outerwear is made of 100% recycled PET bottles, and we also use natural fibers such as hemp, linen, and other recycled fibers such as wool or polyamide. You’ll find a full overview of all our fabrics here.

We’re firm in our belief that fashion can be done differently and more responsibly, i.e. in terms of environmental impact as well as fair working conditions. Read more about our sustainability goals, certificates, and efforts to lower our carbon footprint.

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Shirt Kil Corduroy Lilas PinkShirt Kil Corduroy Lilas PinkShirt Kil Corduroy Lilas PinkShirt Kil Corduroy Lilas PinkShirt Kil Corduroy Lilas PinkShirt Kil Corduroy Lilas Pink

Shirt Kil Corduroy Lilas Pink

129.95 GBP

Organic cotton

Shirt Kil Corduroy Fig RedShirt Kil Corduroy Fig RedShirt Kil Corduroy Fig RedShirt Kil Corduroy Fig RedShirt Kil Corduroy Fig RedShirt Kil Corduroy Fig Red

Shirt Kil Corduroy Fig Red

129.95 GBP

Organic cotton

Shirt Kil Corduroy NavyShirt Kil Corduroy NavyShirt Kil Corduroy NavyShirt Kil Corduroy NavyShirt Kil Corduroy Navy

Shirt Kil Corduroy Navy

129.95 GBP

Organic cotton

Shirt Rute Flannel Shadow Check Fig RedShirt Rute Flannel Shadow Check Fig RedShirt Rute Flannel Shadow Check Fig RedShirt Rute Flannel Shadow Check Fig RedShirt Rute Flannel Shadow Check Fig RedShirt Rute Flannel Shadow Check Fig Red

Shirt Rute Flannel Shadow Check Fig Red

119.95 GBP

Organic cotton

Shirt Rute Flannel Shadow Check Leaf GreenShirt Rute Flannel Shadow Check Leaf GreenShirt Rute Flannel Shadow Check Leaf GreenShirt Rute Flannel Shadow Check Leaf GreenShirt Rute Flannel Shadow Check Leaf Green

Shirt Rute Flannel Shadow Check Leaf Green

119.95 GBP

Organic cotton

Shirt Rute Flannel Check BlackShirt Rute Flannel Check BlackShirt Rute Flannel Check BlackShirt Rute Flannel Check BlackShirt Rute Flannel Check Black

Shirt Rute Flannel Check Black

119.95 GBP

Organic cotton

Shirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat White

Shirt Rute Flannel Trout and Waves Oat White

119.95 GBP

Organic cotton

Denim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid Blue

Denim Pants Hamburg Relaxed Fit Mid Blue

129.95 GBP

Recycled Cotton

Denim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid Blue

Denim Pants Frankfurt Tapered Fit Mid Blue

129.95 GBP

Recycled Cotton

Sweater Mora Fair Isle Trout Oat WhiteSweater Mora Fair Isle Trout Oat WhiteSweater Mora Fair Isle Trout Oat WhiteSweater Mora Fair Isle Trout Oat WhiteSweater Mora Fair Isle Trout Oat WhiteSweater Mora Fair Isle Trout Oat WhiteSweater Mora Fair Isle Trout Oat White

Sweater Mora Fair Isle Trout Oat White

119.95 GBP

Organic cotton

Sweater Mora Abstract Chaos Oat WhiteSweater Mora Abstract Chaos Oat WhiteSweater Mora Abstract Chaos Oat WhiteSweater Mora Abstract Chaos Oat WhiteSweater Mora Abstract Chaos Oat WhiteSweater Mora Abstract Chaos Oat White

Sweater Mora Abstract Chaos Oat White

119.95 GBP

Organic cotton

Sweater Mora Abstract Chaos Multi ColorSweater Mora Abstract Chaos Multi ColorSweater Mora Abstract Chaos Multi ColorSweater Mora Abstract Chaos Multi ColorSweater Mora Abstract Chaos Multi Color

Sweater Mora Abstract Chaos Multi Color

119.95 GBP

Organic cotton

Sweater Mora Fallen Skier Oat WhiteSweater Mora Fallen Skier Oat WhiteSweater Mora Fallen Skier Oat WhiteSweater Mora Fallen Skier Oat WhiteSweater Mora Fallen Skier Oat White

Sweater Mora Fallen Skier Oat White

119.95 GBP

Organic cotton

Sweater Mora Line Mountain AOP BlackSweater Mora Line Mountain AOP BlackSweater Mora Line Mountain AOP BlackSweater Mora Line Mountain AOP BlackSweater Mora Line Mountain AOP BlackSweater Mora Line Mountain AOP Black

Sweater Mora Line Mountain AOP Black

119.95 GBP

Organic cotton

Sweater Mora Jumping Trout Dark GreenSweater Mora Jumping Trout Dark GreenSweater Mora Jumping Trout Dark GreenSweater Mora Jumping Trout Dark GreenSweater Mora Jumping Trout Dark Green

Sweater Mora Jumping Trout Dark Green

119.95 GBP

Organic cotton

Hakkas Knitted Sweater NavyHakkas Knitted Sweater NavyHakkas Knitted Sweater NavyHakkas Knitted Sweater NavyHakkas Knitted Sweater Navy

Hakkas Knitted Sweater Navy

119.95 GBP

Organic cotton

Shirt Lunnevik Denim Dark BlueShirt Lunnevik Denim Dark BlueShirt Lunnevik Denim Dark BlueShirt Lunnevik Denim Dark BlueShirt Lunnevik Denim Dark BlueShirt Lunnevik Denim Dark Blue

Shirt Lunnevik Denim Dark Blue

119.95 GBP

Organic and Recycled cotton

Shirt Varberg Corduroy BlackShirt Varberg Corduroy BlackShirt Varberg Corduroy BlackShirt Varberg Corduroy Black

Shirt Varberg Corduroy Black

99.95 GBP

Organic cotton

Shirt Varberg Corduroy Oat WhiteShirt Varberg Corduroy Oat WhiteShirt Varberg Corduroy Oat WhiteShirt Varberg Corduroy Oat WhiteShirt Varberg Corduroy Oat White

Shirt Varberg Corduroy Oat White

99.95 GBP

Organic cotton

Hakkas Knitted Sweater Otter BrownHakkas Knitted Sweater Otter BrownHakkas Knitted Sweater Otter BrownHakkas Knitted Sweater Otter BrownHakkas Knitted Sweater Otter BrownHakkas Knitted Sweater Otter Brown

Hakkas Knitted Sweater Otter Brown

119.95 GBP

Organic cotton

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