DEDICATED x Jeff Divine

DEDICATED x Jeff Divine

Growing up in La Jolla, California, Jeff Divine began taking pictures of his fellow surfers in his hometown during the 1960's. He got to know the original alternative sport before the mainstream media made it into the commercial kingdom it has come to be. Divine has one of the largest archives of surf photography out there, and we are proud three of those photos are reprented in this collaboration, printed on our Organic cotton T-shirts.