Dedicated x Non-Violence

We are proud to present Dedicated x Non-Violence – a limited edition collection that highlights the important work of global NGO The Non-Violence Project.



The Non-Violence Project is a non-political and non-religious organization that actively works for a society without violence. NVP's (The Non-Violence Project) mission is to inspire, motivate and engage young people in how to resolve conflicts peacefully. This is achieved through education, with a focus on prevention and intervention. As of today, NVP has trained and educated more than 9 million teachers, students, sports coaches, athletes and volunteers in more than 30 countries across all five continents.

By wearing a product from this collaboration, you become part of the mission - not only by raising awareness about the organization, but also by making a tangible contribution to their work: 10% of all proceeds from the Dedicated x Non-Violence collection go directly to The Non-Violence Project, thereby supporting them in their continued important mission.

Read our stories

Sweden is currently grappling with a significant challenge regarding violence and gang crime. The country is facing a complex issue that requires a holistic approach and concerted efforts from several different parties. The increasing violence and gang-related activities have raised concerns about public safety, the well-being of society and the overall social structure. With this in mind, we are particularly proud to present our latest collaboration with global NGO The Non-Violence Project. This is a collaboration that is of great importance, not least because of the challenging times in Sweden, as well as the increasingly difficult tasks resulting from the great violence that the world is currently facing.

Together with The Non-Violence Project, we want to recognize the Enthusiasts who constantly contribute beyond the call of duty in their everyday lives. Through this alliance, we highlight individuals who work tirelessly, in varying capacities, to combat violence. This collective effort aims to emphasize the crucial importance of these individuals' actions in promoting a safer society. By partnering with The Non-Violence Project, we want to show our support and commitment to this extremely important cause. We hope we can light a spark for some of you and together take action for a brighter future.

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