Men's New Arrivals

Discover our latest news for men - clothing and accessories made from natural, organic, or recycled fibers. Here you will find recently added men's clothing, everything from patterned socks to classic Oxford shirts, timeless basics, and T-shirts with prints from one of our creative collaborations.


Seasonal News for Men


In our autumn and winter collections, you will find, among other things, flannel shirts, practical and stylish outerwear - such as our warm puffer jackets and water-repellent windbreakers - as well as knitted caps and lined mittens. Before the spring and summer seasons, we stock up on classic chino shorts, resort shirts, and swim shorts in summery patterns and colors - and much, much more. Whatever you need to update your wardrobe, you'll find it here. We have something for every style preference, occasion, and season.


New Styles in Better Materials


We always use fibers with a lower environmental impact than the industry norm, such as organic cotton and TENCEL™ Lyocell, and have done so since our start back in 2006. The polyester we use (mostly) for our swimwear and outerwear is made of 100% recycled PET bottles, and we also use natural fibers such as hemp, linen, and other recycled fibers such as wool or polyamide. You’ll find a full overview of all our fabrics here.

We’re firm in our belief that fashion can be done differently and more responsibly, i.e. in terms of environmental impact as well as fair working conditions. Read more about our sustainability goals, certificates, and efforts to lower our carbon footprint.

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Swim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares BlueSwim Shorts Birka Ocean Squares Blue
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Swim Shorts Birka Ocean Squares Blue

79.95 GBP

Recycled Nylon from pre-consumer waste

Swim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi ColorSwim Shorts Birka Ikat Field Multi Color
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Swim Shorts Birka Ikat Field Multi Color

79.95 GBP

Recycled Nylon from pre-consumer waste

Swim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi ColorSwim Shorts Birka Medallion Checks Multi Color
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Swim Shorts Birka Medallion Checks Multi Color

79.95 GBP

Recycled Nylon from pre-consumer waste

Swim Shorts Birka Lines & Sticks Fig RedSwim Shorts Birka Lines & Sticks Fig RedSwim Shorts Birka Lines & Sticks Fig RedSwim Shorts Birka Lines & Sticks Fig RedSwim Shorts Birka Lines & Sticks Fig RedSwim Shorts Birka Lines & Sticks Fig Red
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Swim Shorts Birka Lines & Sticks Fig Red

79.95 GBP

Recycled Nylon from pre-consumer waste

Swim Shorts Birka Teal BlueSwim Shorts Birka Teal BlueSwim Shorts Birka Teal BlueSwim Shorts Birka Teal BlueSwim Shorts Birka Teal BlueSwim Shorts Birka Teal Blue
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Swim Shorts Birka Teal Blue

79.95 GBP

Recycled Nylon from pre-consumer waste

Swim Shorts Birka Paisley Leaf BlueSwim Shorts Birka Paisley Leaf BlueSwim Shorts Birka Paisley Leaf BlueSwim Shorts Birka Paisley Leaf BlueSwim Shorts Birka Paisley Leaf BlueSwim Shorts Birka Paisley Leaf Blue
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Swim Shorts Birka Paisley Leaf Blue

79.95 GBP

Recycled Nylon from pre-consumer waste

Denim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid Blue
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Denim Pants Frankfurt Tapered Fit Mid Blue

129.95 GBP

Recycled Cotton

Denim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid Blue
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Denim Pants Hamburg Relaxed Fit Mid Blue

129.95 GBP

Recycled Cotton

T-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze PurpleT-shirt Gustavsberg Retro Stripe Haze Purple
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T-shirt Gustavsberg Retro Stripe Haze Purple

49.95 GBP

Organic cotton

T-shirt Stockholm Floral Stripe BlueT-shirt Stockholm Floral Stripe BlueT-shirt Stockholm Floral Stripe BlueT-shirt Stockholm Floral Stripe BlueT-shirt Stockholm Floral Stripe BlueT-shirt Stockholm Floral Stripe BlueT-shirt Stockholm Floral Stripe Blue
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T-shirt Stockholm Floral Stripe Blue

49.95 GBP

Organic and regenerative cotton

T-shirt Stockholm Stripes Insignia BlueT-shirt Stockholm Stripes Insignia BlueT-shirt Stockholm Stripes Insignia BlueT-shirt Stockholm Stripes Insignia Blue
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T-shirt Stockholm Stripes Insignia Blue

39.95 GBP

Organic cotton

T-shirt Stockholm Stripes Grenadine RedT-shirt Stockholm Stripes Grenadine RedT-shirt Stockholm Stripes Grenadine RedT-shirt Stockholm Stripes Grenadine Red
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T-shirt Stockholm Stripes Grenadine Red

39.95 GBP

Organic cotton

Knitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True BlueKnitted Polo Nogersund True Blue
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Knitted Polo Nogersund True Blue

99.95 GBP

Organic cotton

Shorts Vejle Work Stripe BlueShorts Vejle Work Stripe BlueShorts Vejle Work Stripe BlueShorts Vejle Work Stripe BlueShorts Vejle Work Stripe Blue
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Shorts Vejle Work Stripe Blue

79.95 GBP

Organic cotton

Shirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea GreenShirt Marstrand Linen Mediterranea Green
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Shirt Marstrand Linen Mediterranea Green

119.95 GBP

Linen

Shirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea GreenShirt Rute Linen Mediterranea Green
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Shirt Rute Linen Mediterranea Green

129.95 GBP

Linen

Shirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea GreenShirt Brantevik Wine Cups Mediterranea Green
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Shirt Brantevik Wine Cups Mediterranea Green

99.95 GBP

Organic cotton

Shirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time BlueShirt Brantevik Dinner Time Blue
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Shirt Brantevik Dinner Time Blue

99.95 GBP

Organic cotton

Shirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe BlueShirt Brantevik Floral Stripe Blue
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Shirt Brantevik Floral Stripe Blue

99.95 GBP

Organic cotton

Pants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea GreenPants Borrby Linen Mediterranea Green
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Pants Borrby Linen Mediterranea Green

129.95 GBP

Linen

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