Men's New Arrivals

Discover our latest news for men - clothing and accessories made from natural, organic, or recycled fibers. Here you will find recently added men's clothing, everything from patterned socks to classic Oxford shirts, timeless basics, and T-shirts with prints from one of our creative collaborations.

Seasonal News for Men


In our autumn and winter collections, you will find, among other things, flannel shirts, practical and stylish outerwear - such as our warm puffer jackets and water-repellent windbreakers - as well as knitted caps and lined mittens. Before the spring and summer seasons, we stock up on classic chino shorts, resort shirts, and swim shorts in summery patterns and colors - and much, much more. Whatever you need to update your wardrobe, you'll find it here. We have something for every style preference, occasion, and season.

New Styles in Better Materials


We always use fibers with a lower environmental impact than the industry norm, such as organic cotton and TENCEL™ Lyocell, and have done so since our start back in 2006. The polyester we use (mostly) for our swimwear and outerwear is made of 100% recycled PET bottles, and we also use natural fibers such as hemp, linen, and other recycled fibers such as wool or polyamide. You’ll find a full overview of all our fabrics here.

We’re firm in our belief that fashion can be done differently and more responsibly, i.e. in terms of environmental impact as well as fair working conditions. Read more about our sustainability goals, certificates, and efforts to lower our carbon footprint.

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Shirt Rute Flannel Shadow Check Fig RedShirt Rute Flannel Shadow Check Fig RedShirt Rute Flannel Shadow Check Fig RedShirt Rute Flannel Shadow Check Fig RedShirt Rute Flannel Shadow Check Fig RedShirt Rute Flannel Shadow Check Fig Red
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Shirt Rute Flannel Shadow Check Fig Red

1199 SEK

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Shirt Rute Flannel Shadow Check Leaf GreenShirt Rute Flannel Shadow Check Leaf GreenShirt Rute Flannel Shadow Check Leaf GreenShirt Rute Flannel Shadow Check Leaf GreenShirt Rute Flannel Shadow Check Leaf Green
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Shirt Rute Flannel Shadow Check Leaf Green

1199 SEK

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Shirt Rute Flannel Check BlackShirt Rute Flannel Check BlackShirt Rute Flannel Check BlackShirt Rute Flannel Check BlackShirt Rute Flannel Check Black
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Shirt Rute Flannel Check Black

1199 SEK

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Shirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat WhiteShirt Rute Flannel Trout and Waves Oat White
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Shirt Rute Flannel Trout and Waves Oat White

1199 SEK

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Denim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid BlueDenim Pants Hamburg Relaxed Fit Mid Blue
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Denim Pants Hamburg Relaxed Fit Mid Blue

1299 SEK

Recycled Cotton

Denim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid BlueDenim Pants Frankfurt Tapered Fit Mid Blue
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Denim Pants Frankfurt Tapered Fit Mid Blue

1299 SEK

Recycled Cotton

Sweater Mora Abstract Chaos Oat WhiteSweater Mora Abstract Chaos Oat WhiteSweater Mora Abstract Chaos Oat WhiteSweater Mora Abstract Chaos Oat WhiteSweater Mora Abstract Chaos Oat WhiteSweater Mora Abstract Chaos Oat White
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Sweater Mora Abstract Chaos Oat White

1199 SEK

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Sweater Mora Abstract Chaos Multi ColorSweater Mora Abstract Chaos Multi ColorSweater Mora Abstract Chaos Multi ColorSweater Mora Abstract Chaos Multi ColorSweater Mora Abstract Chaos Multi Color
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Sweater Mora Abstract Chaos Multi Color

1199 SEK

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Sweater Mora Fallen Skier Oat WhiteSweater Mora Fallen Skier Oat WhiteSweater Mora Fallen Skier Oat WhiteSweater Mora Fallen Skier Oat WhiteSweater Mora Fallen Skier Oat White
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Sweater Mora Fallen Skier Oat White

1199 SEK

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Sweater Mora Line Mountain AOP BlackSweater Mora Line Mountain AOP BlackSweater Mora Line Mountain AOP BlackSweater Mora Line Mountain AOP BlackSweater Mora Line Mountain AOP BlackSweater Mora Line Mountain AOP Black
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Sweater Mora Line Mountain AOP Black

1199 SEK

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Sweater Mora Jumping Trout Dark GreenSweater Mora Jumping Trout Dark GreenSweater Mora Jumping Trout Dark GreenSweater Mora Jumping Trout Dark GreenSweater Mora Jumping Trout Dark Green
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Sweater Mora Jumping Trout Dark Green

1199 SEK

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Hakkas Knitted Sweater NavyHakkas Knitted Sweater NavyHakkas Knitted Sweater NavyHakkas Knitted Sweater NavyHakkas Knitted Sweater Navy
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Hakkas Knitted Sweater Navy

1199 SEK

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Shirt Lunnevik Denim Dark BlueShirt Lunnevik Denim Dark BlueShirt Lunnevik Denim Dark BlueShirt Lunnevik Denim Dark BlueShirt Lunnevik Denim Dark BlueShirt Lunnevik Denim Dark Blue
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Shirt Lunnevik Denim Dark Blue

1199 SEK

Organic and Recycled cotton

Shirt Varberg Corduroy BlackShirt Varberg Corduroy BlackShirt Varberg Corduroy BlackShirt Varberg Corduroy BlackShirt Varberg Corduroy BlackShirt Varberg Corduroy Black
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Shirt Varberg Corduroy Black

999 SEK

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Shirt Varberg Corduroy Oat WhiteShirt Varberg Corduroy Oat WhiteShirt Varberg Corduroy Oat WhiteShirt Varberg Corduroy Oat WhiteShirt Varberg Corduroy Oat White
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Shirt Varberg Corduroy Oat White

999 SEK

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Half Zip Sweatshirt Sandvalla True BlueHalf Zip Sweatshirt Sandvalla True BlueHalf Zip Sweatshirt Sandvalla True BlueHalf Zip Sweatshirt Sandvalla True BlueHalf Zip Sweatshirt Sandvalla True BlueHalf Zip Sweatshirt Sandvalla True Blue
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Half Zip Sweatshirt Sandvalla True Blue

999 SEK

Organic, Fairtrade and Regenerative Cotton

Half Zip Sweatshirt Sandvalla Forest GreenHalf Zip Sweatshirt Sandvalla Forest GreenHalf Zip Sweatshirt Sandvalla Forest GreenHalf Zip Sweatshirt Sandvalla Forest GreenHalf Zip Sweatshirt Sandvalla Forest Green
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Half Zip Sweatshirt Sandvalla Forest Green

999 SEK

Organic, Fairtrade and Regenerative Cotton

Sweatshirt Bettna True BlueSweatshirt Bettna True BlueSweatshirt Bettna True BlueSweatshirt Bettna True BlueSweatshirt Bettna True Blue
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Sweatshirt Bettna True Blue

899 SEK

Organic, Fairtrade and Regenerative Cotton

Puffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig RedPuffer Jacket Vasa Fig Red
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Puffer Jacket Vasa Fig Red

2999 SEK

Återvunna PET-flaskor

Hoodie Falun Base NavyHoodie Falun Base NavyHoodie Falun Base NavyHoodie Falun Base NavyHoodie Falun Base Navy
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Hoodie Falun Base Navy

799 SEK

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