SS25 Mimi and Nermin by the pool landscape klinte + alva
Swimwear

Perfect swimwear guide

What makes the perfect swimwear – for you?


Swimwear seasons bring up different feelings for different people. But worth remembering is that a beach body is just a body at the beach. Nothing more, nothing less. However, there’s nothing wrong with choosing swimwear that makes you feel confident or highlights your favorite features or whatever else you want them to do.

But far from everyone knows what swimwear fits them best or makes them feel great – like how many of us haven’t been using the wrong bra size for years? There’s no shame in it and it’s never too late to deep dive into the world of swimwear.

Stylish, but comfortable : swimwear for all activities


Whether you are planning on sunbathing, reading books, taking naps in the shade all day or join a spontaneous beach racket game, you don't have to sacrifice comfort for style.

Triangle bikinis come in various shapes. The classic string bikini will limit your tan lines, and provides flexibility: you can easily adjust the width of the top depending on your preferences. A knotted top will stay in place when going for a swim, while providing support. Both options are stylish and do not hinder anyone looking for a tan (don’t forget the sunscreen!).

alva leopardGullholma blueBikini meadow flower studio full body

Low or high rise


This is also a matter of comfort and style preferences, but maybe even a shift in mindset. What used to be a style reserved for ‘moms’, older women, and people wanting to hide their beautiful bellies, is now becoming a popular piece for everyone to wear – no matter age or size. We’re talking about the high-rise bikini bottom. This style brings the best of both worlds, and we love it!

As far as the low-rise style goes, it’s the perfect option for anyone who just wants a regular-fit bikini bottom. No fuss. Both the high-rise and the low-rise styles can be paired with any bikini top, so just chose the one you like the most.

Buns out, or not?

How much skin you want to show off at the beach is completely up to you. Whatever makes you feel good, go for it! If you’re planning on maximizing the sun exposure on your lower body there are a lot of options for you, for example Brazilian, thong, and cheeky bottoms bikini bottoms. If you’re unsure, try them all on and see what feels best.

slite meadow flowerssanda rasberry pink full pic

Striped bikini or basic : create your bikini set

Whether you’re after a solid bikini in your favorite color or a patterned swimsuit that makes you stand out on the beach, there’s something for everyone. Here’s a simple tip for changing up your style without having to buy too many new pieces: mix and match swimwear to create your bikini set.

 

Seasonal colors usually come in both solid, plain designs and a variety of prints. Many brands sell bikini tops and bottoms separately to suit different body types, which means you have the freedom to create your own unique set.

 

Maybe you love a striped bikini top but want to balance it with a more basic bottom? Designers often ensure that pieces within the same seasonal color palette can be mixed and matched effortlessly. So make the most of it and express your creativity by buying fewer pieces.

Bikini Top Gullholma Lemon Bricks Multi Color SS25Bikini Pants Slite BlackBikini Top Orust Thing Stripes Majolica Blue SS25Bikini Bottom Gopa Majolica blue SS25

Trendy swimsuits


The swimsuit has really made a strong comeback in recent years - and rightly so. No longer just a practical option, it's a stylish piece that's being hailed for its versatility, fit and confident look. Whether you're looking for a classic look, something modern and trendy, or a model that provides extra support - there's a swimsuit for every body and every style.

One example of this is the trendy wrap swimsuit - a model that combines comfort with a figure-flattering design. The wrap-like shape accentuates the waist for an elegant silhouette, while remaining comfortable and secure - perfect for both beach hangs and pool dips. It also fits women of all sizes and is a popular choice among those looking for swimsuits for all body types.

Another stylish option is a swimsuit with a deep back and narrow shoulder straps. This model not only provides a stylish, open back that lets the sun in, but also stays in place whether you're swimming, playing in the waves or taking a walk on the beach. It's perfect for those who want both a minimal tan line and a secure fit.

Today, there are endless possibilities to express your personal style with swimsuits - from sporty models to feminine cuts, high cuts and minimalist details. So explore all the options and find the best swimsuit for you - in terms of fit, color and function.

klinte burgundy studio pictureSwimsuit vintervikenblue vinterviken from back

Active beach day


For you who still love playing in waves, and care more about all the activities a beachside can offer than about your tan lines: look for high necks or bandeau tops. Whether you need to run after your little ones or just prefer a more covering top, this is the perfect fit. Combined with a high-waist pair of shorts, you can even visit the local ice cream shop comfortably.

orust lemon tilesBikini Top Orust Lemom Bricks SS25 from back

Beach wear - bathrobe & casual dresses


If you simply want a little break from the sun or some extra warmth when the clouds roll in, we recommend slipping into a breezy light summer dress or a stylish bathrobe for the beach. These versatile beach cover-ups are perfect for those in-between moments, whether you’re lounging with a good book, taking a walk along the water, or enjoying a refreshment at a beachside café.

With the right piece of stylish beachwear, you can move effortlessly from sand to street while still feeling relaxed, put-together, and ready for whatever your day brings.

Glabo Blue tiles styling with leaf green bikini MimiDress Lammhult Hemp greenMimi sitted with pink dress Eksta

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