Let’s help plants some trees

We’re always looking for ways to minimize our impact on the planet, which in our case refers to always choosing the most environmentally friendly solutions throughout our whole business - in terms of climate impact and resource use. And as a brand with sustainability at its core, we also want to enable our customers to help with this cause. Making clothes takes a toll on the environment, that much we know. And by taking something from nature, shouldn’t we also give something back in return? We think so!

So, how do you suppose we do this?

Well, if you haven’t already noticed, we’ve added a donation box to our checkout. If you check this box you’re donating a tree to the non-profit organization One Tree Planted. This is the same organization we work with on our annual Plant Friday weekend. This way, you’ll be given the option to get something for yourself, as well as give something back, how cool is that?

Our planting projects are located in India, where we donate money to One Tree Planted so that their local partners can work with local farming communities to plant fruit trees, which will increase their income and provide food supplies. The trees will also fight pollution, conserve water, and prevent soil erosion because that’s what trees do! The reason why we specifically donate to projects in India is because 90% of our production is done there and we’d like to give something back.

Our work with One Tree Planted

We’ve been working with One Tree Planted for the last five years, but exclusively for Plant Friday. Now, we’re stepping up our game, enabling all customers to donate a tree at the checkout. With that being said, let’s plant some trees, shall we?

Read more about One Tree Planted here!