Organic Cotton

Conventional cotton farming has for the past 30 years been a complete nightmare for farmers, and the environment. And the textile industry now accounts for 10% of global carbon emissions.

At DEDICATED we do things differently. We want to be part of the solution, instead of the problem. So that's why we've exclusively worked with organic cotton since we started back in 2006. The farming process uses up to 91% less water, 62% less energy, and emits 46% less Co2 compared to conventional cotton farming.

Today we are certified by the toughest label for organic cotton garments: GOTS (CU 1052414). This means no toxic chemicals were used. And the standard also includes environmental and social requirements – ensuring safe working conditions for everyone involved.

Recycled Polyester

Since we have all the plastic we need on this planet, it’s about time we reuse it in a smart way.

By working with Recycled plastic we bypass the oil extraction required to make virgin polyester. And that's a game-changer. The production uses 59% less energy and emits 32% less Co2. It also saves a significant amount of water compared to virgin poly production. The plastic we use is from post-consumer use, meaning it's trash, that is too often not recycled. By reusing this trash, we make sure it does not end up in landfills.

Our swimwear, jackets, and beanies are made out of 100% recycled plastic. We chose to produce the kinds of garments that you don't have to wash regularly, and for that reason, we limit the shed of microplastics.

A circular world is a better world.

TENCEL™ Lyocell

TENCEL™ Lyocell is an eco-friendly fiber made from wood pulp. A durable and breathable fabric that absorbs moisture and is really soft to your skin. TENCEL™ Lyocell is produced in a closed-loop system, which means that 99% of the solvent is reused. It is obtained from trees that are grown on farms— so don’t worry, there are no old forests that get damaged. TENCEL™ is a trademark of Lenzing AG.

99% of the wood comes from FSC and PEFC certified, sustainably managed forests. More than 50% of the wood is from Austrian and other European forests. Also, the Austrian production sites are powered by renewable energy and aiming for carbon neutrality.