Fabrics and materials
Dedicated has always been about Fairtrade certified and Organic cotton. We started with the idea of offering T-shirts that are better for the planet and for the people creating them. With the evolution of the brand followed new products, and with them the need for new fibers. We have since implemented other more sustainable materials and recycled fabrics to our collections.
To this day, organic cotton remains our main material. The farming process requires up to 91% less water, 62% less energy, and emits 46% less Co2 compared to conventional cotton farming.
It's no wonder conventional cotton has such a bad rep: growing it is chemical intensive, and has a very negative impact on the environment, the biodiversity, and the people who live in conventional cotton growing areas. We want to educate our customers about the difference between conventional and organic cotton and help them make informed decisions.
Today, we are certified by the toughest label for organic cotton garments: GOTS (CU 1052414). This means no toxic chemicals were used at any stage in the value chain. The standard also includes environmental and social requirements — ensuring safe working conditions for everyone involved in the process.
Additionally, a majority of the cotton we use is Fairtrade certified — read more about our certificates here.
We can’t think of any reasons NOT to choose recycled polyester over conventional. By working with the recycled alternative, we can sidestep the oil extraction required to make conventional, virgin polyester. Producing recycled polyester, in our case from post-consumer waste that otherwise risk ending up in landfills, can save up to 59% energy use, 32% CO2 emissions, and requires significantly less water compared to conventional polyester production.
Our recycled polyester derives from discarded plastic bottles. The post-consumer waste is then spun into yarn, resulting in a durable, functional fabric we especially like to use in outerwear and other items you don't have to wash regularly — limiting the shed of microplastics in our waters.
TENCEL™ Lyocell is a man-made cellulosic fabric made from cellulosic fibers, derived from wood pulp. TENCEL™ Lyocell is produced in a closed-loop system, which means that 99% of the solvent is reused. It is obtained from trees that are grown on farms, eliminating the risk of deforestation. TENCEL™ is a trademark of Lenzing AG.
99% of the wood comes from FSC and PEFC certified and sustainably managed forests. More than 50% of the wood is from Austrian and other European forests. Additionally, the Austrian production sites are powered by renewable energy and aiming for carbon neutrality.
Lyocell has a luxe, silky feel and is great for breezy shirts and dresses. Since it’s sensitive to high temperatures, we recommend hand wash for our Lyocell garments.
Wool is a material with manifold benefits — it is biodegradable, extremely durable, has heat regulating properties, and rarely looks worse for wear. As a Scandinavian brand, it is also very much a part of our heritage. Additionally, as a clothing brand with sustainability at our core, reusing resources is a form of practicing what we preach. For FW22, we are introducing garments in recycled wool in our collections. We obtain our wool from pre-consumer waste, such as factory scraps, which are sorted by color, shredded, mixed with recycled polyester, and spun into soft-yet-resilient yarn, ideal for outerwear. The textile waste used for recycled wool often consists of a mix of fibers, resulting in difficulties determining whether the recycled wool contains 100% wool, the reason it says “10% other materials” on the care label.
Hemp is one of the most versatile and durable fabrics around. Made from fibers sourced from the stem of the Cannabis Sativa plant, it’s also one of the fastest growing, most environmental-friendly fibers to grow. The high-yield crop requires 90% less water than regular cotton but produces more than twice as many fibers. It's naturally pest-resistant, which means that farming doesn’t require any pesticides, synthetic fertilizers, or genetically modified seeds. Hemp also has anti-erosion properties and can drain soil from poisonous substances and heavy metals. Pretty neat if you ask us. The sustainable aspects of hemp farming make it a given material for us to use in our collections. Equally important though, are the durable qualities the hemp fabric holds, and how comfy it is on the skin.
A lot of our outerwear is made water repellant with BIONIC-FINISH® ECO, a non-fluorinated and highly durable water repellent textile finish. Most conventional water-repellent coatings on the market contain fluorocarbons, that decompose very slowly in nature. BIONIC-FINISH® ECO is a safe and environmentally preferable option, free from fluorocarbons and other hazardous chemicals including PFCs (perfluorinated compounds), formaldehyde and paraffin.