Dedicated supports the work of the Swedish Society for Nature Conservation to protect our endangered species.

Dedicated has launched two t-shirts in collaboration with the Swedish Society for Nature Conservation, featuring motifs that celebrate two of Sweden’s endangered species: the white-backed woodpecker and the lynx. By buying a t-shirt, you contribute 200 SEK to the Swedish Society for Nature Conservation’s important work to preserve these species and their habitats.

The white-backed woodpecker is one of Europe’s most threatened birds and only remains in a few areas in Sweden. It depends on old deciduous forests with a lot of dead wood, which have decreased significantly due to modern forestry.

The lynx is Sweden’s only wild cat and a protected species. It is mainly threatened by illegal hunting and fragmentation of its habitat. The lynx is classified as vulnerable by the Swedish Species Information Centre, which means that it has a high risk of disappearing from the wild in the near future.

Illustrations by Ellen Pääjärvi Våg.

For every sold t-shirt from our collaboration, Dedicated donates 200 SEK to the Swedish Society for Nature Conservation