Dedicated to changing the industry norm

Dedicated’s mission is to lead the development of a more sustainable fashion industry, using fibers with a lower environmental impact than the industry norm, and to take market shares from the conventional fashion industry. Sustainability is not just a word we use. It’s our everyday goal. At Dedicated, we create great creative styles. Our collections provide you with all the key pieces you need for a neater wardrobe – designed only with natural, organic or recycled fabrics. Our collections are designed by our talented in-house team, but also in collaboration with creators from different corners of the world. And by collaborating with these photographers, illustrators, and artists we can offer unique, fun, and diverse collections.