Our Philosophy.We started DEDICATED with a clear purpose. We wanted to change an industry that no one seemed to question. An industry built on inhuman working conditions, pollution and toxic chemicals. So we decided to go another way and create clothes with a focus on our planet and the people walking its ground.
Together with the most legit certifications in the industry, we stay true to those promises. Today we're working with GOTS and Fairtrade Certified Cotton, GRS recycled poly and natural fibers such as Tencel. This basically means that our production is fair and square.
And by collaborating with iconic photographers, illustrators and designers from all over the world we create unique and diverse collections. We exist to bring flavor to Sustainable Fashion.
Why Organic Cotton?The textile industry accounts for 10% of global carbon emissions. So by choosing the greener alternatives you will make a positive impact. Conventional cotton farming has for the last 30 years been a complete nightmare for millions of farmers.
Our cotton is on the other hand 100% Organic, which means that it's completely free from toxic chemicals and pesticides. It uses up to 91% less water, 62% less energy, and emits 46% less Co2 compared to conventional cotton. In other words,
it is farmed in touch with nature, as it should be.
Fairtrade Cotton Matters!Together with Fairtrade we continue to help farmers and workers to improve their working and living conditions. Fairtrade works actively for farmers rights in countries with widespread poverty and ensures that they receive a minimum price for their work. On top of that Fairtrade premiums are given to villages for investments in schools, infrastructure and other social improvements.
For every Fairtrade-cotton garment you purchase you help making the life better for our farmers out there.
Read more about Fairtrade here: http://info.fairtrade.net
Turning Trash Into Fashion.Plastic never goes away. It just breaks down into smaller pieces and eventually ends up as microplastics that pollute the environment. But since we have all the plastic we need on this planet, it’s about time we reuse it in a smart way.
Our swimwear, jackets, and beanies are made of 100% recycled plastic bottles. These are the kinds of garments that you don't have to wash regularly, and for that reason, it doesn't spread microplastics.
By working with Recycled polyester we bypass the oil extraction required to make virgin polyester. And that's a game-changer. By doing this, the production uses 59% less energy and emits 32% less Co2. The production also saves significant amounts of water compared to virgin poly production.
A circular world is a better world!