The future is not for sale

We don't believe in the concept of crazy shopping holidays. We want to do better. Give something back. So for the last couple of years we've been skipping black friday, and instead worked with the non-profit organization ''One Tree Planted''. And so far we’ve donated over 20.000 Fruit Trees to local farmers in India.

The idea is simple, for every order placed on the website during Plant friday (the dates vary a bit for each year) we plant a tree. But remember to shop mindfully!

The benefits with healthy forests are many. Their value for biodiversity, social impact, and the stability of the global climate are well documented. A fully grown tree captures around 21 kilos of carbon dioxide yearly. And this is extremely important in the battle against climate change.

Our planting projects are located in India, where about 275 million people depend directly on forest resources. The trees will help small and marginalized farmers increase their families' nutrition and income. Three years after planting – each fruit tree will generate an additional income at US$10 per tree per year. The trees will also fight pollution, conserve water, and prevent soil erosion.


We’ve been working with One Tree Planted for this specific campaign for the last five years and so far we’ve planted 23 586 trees which will make up for 495 tons of Co2 once these trees are fully grown.

The reason why we specifically donate to projects in India is that 90% of our production is done there and we’d like to give something back.

This is an overview of the number of trees planted each year (as a result of our Plant friday campaign):
2018 = 2756
2019 = 15000
2020 = 1579
2021 = 1956
2022 = 716
Trees planted
Tons of CO² compensated