We’re stepping up our game

For the last five years, we’ve been skipping out on Black Friday and instead working with the non-profit organization One Tree Planted for what we call Plant Friday. 

We simply don’t believe in the concept of crazy shopping holidays; it doesn’t align with our brand or our core values. The point is that we want to do better and give something back to nature. And since we started our collaboration with One Tree Planted, we’ve donated over 24,000 fruit trees to local farmers in India.
 
The idea is simple: we plant a tree for every order placed on the website between 23–26/11. This used to apply to only one day, but we’ve stepped it up this year and extended it to the whole weekend. Hopefully, this will generate a bunch of trees.


 

Calling on all uncaped heroes

This is a perfect time to go against the stream, to prove that shopping can be done differently and with intention. We don’t want to urge you to shop but rather remind you to shop mindfully and only if you really need to or find something that you love. And if that’s the case, we encourage you to shop from us where you’ll be getting something for yourself and giving something back to nature. In our eyes, that makes you an uncaped hero.

Why we love trees

  
The benefits of healthy forests are many. Their value for biodiversity, social impact, and the stability of the global climate are well documented. A fully grown tree captures around 21 kilos of carbon dioxide yearly. And this is extremely important in the battle against climate change.
 
Our planting projects are located in India, where about 275 million people depend directly on forest resources. The trees will help small and marginalized farmers increase their families' nutrition and income. Three years after planting – each fruit tree will generate an additional income of US$10 per tree per year. The trees will also fight pollution, conserve water, and prevent soil erosion.