Celebrate Midsummer in style



If you’re already familiar with the Swedish holiday Midsommar, scroll down to our round-up of the pieces you need to celebrate in (sustainable) style. Not familiar with how us Swedes like to spend this epic day? A successful Midsommar party involves singing loudly (about frogs), plenty of schnapps, pickled herring, and dancing (like frogs) around a flower-clad…erm, pole. All in all, a great day.

And as the myth has it: pick seven types of flowers and keep under your pillow while sleeping — only on Midsommar! — and you will find everlasting love. Our selection offers an abundance of floral prints (and much more!) that hopefully will help you with that.